Two revised practice standards published

The College recently published two revised practice standards: Advertising and Communication with the Public and Independent Medical Examinations. As part of the consultation process, both were reviewed by the Canadian Medical Protective Association, the Ministry of Health, and the Patient Relations Professional Standards and Ethics Committee. They were endorsed by the Executive Committee for publication on October 18, 2019.

The College thanks all those who provided their feedback during the consultation process. See the summary of the practice standards revisions below. Questions about College standards or consultation processes can be directed to

Advertising and Communication with the Public

The core principles in the Advertising and Communication with the Public practice standard were shared for consultation with registrants and the public from May 14 to June 4, 2019. A total of 313 registrants and 20 members of the public participated in the consultation. The feedback gathered was used to draft a revised practice standard which directs that registrants also adhere to the Canadian Medical Association Code of Ethics and Professionalism, the Regulatory Requirements for Advertising issued by Health Canada, and the Canadian Code of Advertising Standards. Principles were incorporated into the standard to clarify that registrants must only advertise under their proper name (as per College Bylaws), not describe their services in comparison to the services of others, and specify clearly which services being offered are not covered by the Medical Services Plan. Instructions regarding how registrants must describe their practice credentials and specialties have also been included in the revised practice standard.

Independent Medical Examinations

The Independent Medical Examinations practice standard was shared for consultation from August 14 to September 2, 2019 and gathered input from a total of 107 registrants and 21 members of the public. Registrants provided feedback based on their experiences providing independent medical examinations, while the public provided insight into the expectations and experiences of the examinee.

Several revisions have now been made to this practice standard, including changing the document from a professional guideline to a practice standard, replacing the term “subject” to “examinee” throughout, and adding new sections to address record retention and providing access to examination findings. The revised practice standard clarifies that the registrant may choose to terminate the examination if the examinee attempts to set limits on the exam or refuses to use an interpreter or chaperone when the registrant believes this to be most appropriate. The College is currently in the process of creating a public resource to assist examinees in identifying what they can expect when undergoing an independent medical examination.